Re:creation is a relatively new toy company that for the past year or so has started to forge a path in stuffed animals with its Zigamazoo and Necknapperz lines. They have proven to be quite successful the company says to ToyNews.
Both Zigamazoo and Necknapperz are netting a rise in their popularity. “Last year set us in good stead for 2015 as we welcomed two new plush brands under our Snuggables umbrella – Zigamazoos and Necknapperz,” says Jonathan Kirkley, marketing director for Re:creation.
The Zigamazoos feature eight plush animal characters. They are aimed at collectors and fans of plush animals. They all love to laugh. They laugh so funny you will start to laugh, too. They are a great friend when you need someone to bring a smile to you.
The Necknapperz are cute plushies that aid naptime for kids. These toys can turn into a neck-pillow for a comfortable nap while travelling in a car, bus, plane, train and so on. There are already about 10 different cute stuffies children can choose form.
“Plush is a key pillar of our business and complements our wider portfolio perfectly. It is certainly an area we will look to continue to build upon.”Kirkley says. He adds that the company is already working on new additions to the toy lines. This includes the Strechkins range, too. The Snuggables plush umbrella has also been enjoying a good amount of interest.
The company will continue to grow and develop all four of its plush brands. Next year there will be new additions to each line of toys, too. There will also be expanded TV and online campaigns and more.