Wicked Cool Toys holds the new master toy license for the entire Pokemon brand. And it’s planning to take full advantage of this.
The new toys will start coming from 2018, The Pokemon Company International announced. The partnership between the two companies is quite big.
The new toy line will feature action figures, plush toys and stuffed animals, role play items, play sets. And the toys will be available in most markets around the world.
And you can expect this partnership to continue for quite some time. The Pokemon Company is also becoming a strategic investor in Wicked Cool Toys and will have a seat in the board of directors. This will allow both companies to work even closer on new toys and grow together.
“Toys are a major part of Pokémon’s mission to bring the fun and joy of the brand to kids and fans around the world, and we’re excited to welcome Wicked Cool Toys to the Pokémon family as its master toy licensee,” said Colin Palmer, vice president of Marketing & Licensing at The Pokémon Company International. “Wicked Cool Toys is a growing company, and we’re thrilled to build a strategic partnership with them through both collaboration and financial investment.”
In the mean time TOMY, which is the current toy maker for Pokemon, will remain as a key licensing partner. It will continue to make Pokemon-related toys albeit more select. Wicked Cool Toys’ first offers should be out in mid-2018.