Vivid is ready to launch its latest plush toy line. It’s called Shimmeez and will allow kids to create unique, colorful patterns, ToyNews reports.
Shimmeez are going to be cute looking stuffed animals which are rocking reversible sequins. Thanks to them the kids will be able to make the said unique, colorful patterns.
The Shimmeez are coming to the toy stores this July. “Vivid has robust plans in place to maximize and maintain high brand awareness from launch and beyond”, the company says.
The Shimmeez will feature three lines – clip ons, medium and large plushies. Each line will feature several characters. Vivid is also preparing a big push on TV and YouTube to make sure Shimmeez get everywhere.
“Sequins are everywhere and Shimmeez brings sequins to the toy market in a very unique and exciting push. It’s a fantastic product and we have had a really positive response to the range and we are sure that it will add a bit of sparkle to the industry”, said Cathy Prowde, brand manager at Vivid.
The new plushies will cost between 6 and 20 British Pounds depending on the size. And they look cute, don’t they? It’s always great to have a new set of plushies join the party.