The latest bear is made with the Amputee Coalition and wants to help those with limb loss and limb difference. And there will be several different bears.
The first teddy bear from the new line is an army veteran. “We are really proud of the whole Bears That Care program, and are very excited about this bear and our partnership with the Amputee Coalition,” said Bill Shouldice, CEO of Vermont Teddy Bear Company.
The idea comes from the company’s teddy bear designer Cassandra Clayton as she was working on new ideas for Bears that Care. “We are constantly thinking about how our bears can touch more hearts and spread more love,” said Abby Temeles, bear brand manager. “What we realized is that we wanted to have a line of bears for every body.”
“Partnering to create these Bears That Care helps demonstrates that everybody looks different – and that’s ok. We know kids (and bear-loving adults) will appreciate being able to choose a bear with limb loss, and we appreciate that the profits help support our nationwide programs,” said Karen Lundquist, chief communication officer of the Amputee Coalition. “We look forward to a long, exciting partnership with Vermont Teddy Bear.”