The whole idea of Tresaure X is quite fun. You have to dig through several layers of the box using a supplied tool. Then you finally uncover one of the 24 action figures. Each with its own unique look and feel.
Each character also guards a chest with a treasure. You can reveal it only after you pour water into it. And there’s also a “ultra-rare” gold-plated treasure.
“We are incredibly excited about representing Treasure X,” says Bulldog Licensing Director Vicky Hill to Toynews.
“Coming from Moose Toys it obviously has immense pedigree, as they have shown through brands such as Shopkins and Pikmi Pops that they’re masters of the collectible – and I’m sure Treasure X will be just as popular. The brand has massive licensing potential and we will be announcing initial deals very soon.”
This means you can expect even more Treasure X toys and characters. Maybe even some plush? While nothing is confirmed so far, we would hope so.