Toys R Us published its 2017 Holiday Hot Toy list with ideas for Christmas gifts. The occasion is a bit bittersweet, though amid bankruptcy reports.
Yes, there are many reports in the media that Toys R Us is exploring bankruptcy options. The company plans to restructure $400 million in debt in 2018 and has hired consultants to help with that.
Amy von Walter, spokeswoman for Toys R Us, said in a statement: “As we previously discussed on our first quarter earnings call, Toys R Us is evaluating a range of alternatives to address our 2018 debt maturities, which may include the possibility of obtaining additional financing,” reports CNBC.
“We expect to provide an update about these activities, as well as the many initiatives underway to provide an outstanding customer experience in our global retail locations and webstore during the holiday season, during our second quarter earnings call.”
Hopefully things will turn out for the best. Despite these problems, Toys R Us continues to work as normal. The company even celebrates the 20th anniversary of the Holiday Hot Toy list.
This is why this year the 2017 Holiday Hot Toy List features a total of 20 toys. And you can find some stuffed animals and plush toys in there, too.
“At Toys R Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, president of play at Toys R Us to ToyNews.
“Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super fun to play with.”
The 2017 Holiday Hot Toy List features:
- Three-in-one Sports Zone from Little Tikes
- Baby So Sweet 16-Inch Nursery Doll from Toys R Us
- Coco Interactive Guitar from Mattel (Available beginning October 1st, 2017)
- Doc McStuffins All-in-One Nursery from Just Play
- Fingerlings from WowWee
- Furreal Roarin’ Ivory, The Playful Tiger from Hasbro
- Glimmies Glimtern from Just Play
- Hatchimals Surprise from Spin Master (Available beginning October 6th, 2017)
- Imaginext DC Super Friends Batbot Xtreme from Fisher-Price
- L.O.L Surprise Big Surprise from MGA Entertainment® (Available beginning September 29th, 2017)
- Nerf Rival Nemesis MXVII-10K Blaster from Hasbro
- Nintendo Switch with Gray Joy-Con from Nintendo
- Of Dragons, Fairies, and Wizards Magical Fairy Wand Fairy Princess Fern from Cepia LLC
- Oonies Mega Starter Pack from Moose Toys (Available beginning October 1st, 2017)
- PAW Patrol Sea Patroller from Spin Master
- Pikmi Pops Surprise! Jumbo Plush from Moose Toys (Available beginning October 1st, 2017)
- Power Wheels Boomerang from Fisher-Price
- Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai
- Project Mc2 Smart Pixel Purse from MGA Entertainment
- Shimmer and Shine Magical Light-Up Genie Palace from Fisher-Price (Available beginning October 1st, 2017)