After almost two years, Toys R Us is returning to its former glory at Times Square. And it’s once again going to have a huge two-story store for toy fans.
As you can imagine, the new store is going to be quite impressive, the Newburgh Gazette repots. The new store is going to have thousands of toys ready.
The company has signed a new lease at Leechar Realty’s 38-story office building at Broadway and West 41st Street. And the store will take two levels. “The Times Square holiday shop reunites our brand with an iconic NY destination which we are thrilled about”, said Dave Brandon, chairman & CEO, Toys “R” Us, Inc.
The new store will have several themed areas for various toys. The toys will also have special areas. For example, the first floor is all about anything on wheels. All bikes, scooters, R/C cars, HotWheels, diecast models and so on will be there. Also, the action figures.
The second level will feature LEGO, Nerf, stuffed animals, dolls, all other traditional toys. There will also be play areas for kids, areas for toy demos and more.
The toys will also be placed in various zones. They will change depending on the current popular movies and themes. Some features will stay longer, such as these for Star Wars, Marvel, New York souvenirs and etc.
There will also be Hot and New sections, electronic toys, video games. Fans will be able to use the new store as a pick up location for toys they have ordered online.
Toys R Us hasn’t said for how long it will stay at the store. In reality that depends on how successful the store will be.