Another week, another piece of news about Toys R Us coming back. This time the word “definitely” is in play along with “this year”.
Toys R Us is coming back in 2019, reports CNN, citing “a person familiar with Richard Barry’s plans”. Richard Barry is the CEO of Tru Kids Brands – the new company that owns the Toys R Us brand along with Babies R Us, Geoffrey the Giraffe and even Imaginarium.
“We’re definitely coming back in 2019. At minimum two stores. There’s more planned for 2020,” the person said. The new stores will be smaller than Toys “R” Us’ old stores and “experiential,” the person added.
The news is somewhat confirmed by none other than Isaac Larian. MGA Entertainment’s CEO has been quite active in the Toys R Us world, trying to buy and revive the brand. He wasn’t successful, but he’s still supporting the initiative.
“They’re considering opening two stores to begin with and then go from there. I hope they’re successful,” he said to CNN recently. “There is a need for an independent toy chain in the US, whether it’s Toys ‘R’ Us or something else.”
So far, there are no news for the UK plans for Toys R Us. Meanwhile the international expansion continues. The brand plans to open 70 more stores, mostly in Asia, by the end of the year.
This website uses cookies to improve your experience. Using the site means you agree with that AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.