The Wall Street Journal reports that Toys R Us has canceled the bankruptcy auction. The brand is also looking at ways to revive alongside the Babies R Us brand, as well.
A bit of complex reading ahead: “a new, operating Toys “R” Us and Babies “R” Us branding company that maintains existing global license agreements and can invest in and create new, domestic, retail operating businesses” under the brand name, court papers said”, writes the Journal.
Basically there’s a possibility that Toys R Us and Babies R Us might be coming back. The news comes about a year after the whole bankruptcy debacle started. It’s also less than 5 months after the brand closed doors in the US and UK.
Does this mean that Toys R Us is absolutely coming back? Sadly, no. But it shows that there’s still will to bring the brand back.
One thing is certain. Even if Toys R Us comes back, it won’t be in such a massive scale as before. At least at first we’re sure that the brand will opt for smaller and fewer stores.