The ever-popular Thomas & Friends series with locomotives is back with anew TV series. It’s part of Mattel’s plans to refresh the popular franchise.
Thomas & Friends have been around for 73 years. Now they have a new series on Channel 5 Milkshake, ToyNews reports. Mattel, which owns the franchise, says it has big plans for it.
The company says the new series is a ‘blast off for the most significant changes to the world-famous children’s brand’. The new goals are simple – refresh the characters to make them more in-tune with today’s kids.
All of this should make Thomas & Friends appeal to even more kids worldwide. There are new female characters, new theme and a faster format. “The show has undergone an evolution to remain relevant for the next generation of parents and children by opening up the world of Thomas & Friends so children can discover the world around them while being entertained”, Ian McCue, senior producer at Thomas & Friends, says.
“The changes and new additions of characters and geographies will make the show more entertaining, inclusive and global – while ensuring all the favorite characters and storylines that fans around the world love remain at the heart of the action”, he adds.
Mattel wants the makeover to help Thomas & Friends keep their number one position as the top selling pre-school toy. Would all of this help? If it does, you can expect new and more toys for and from Thomas & Friends.