The rebooted Teletubbies series has had success with the audience in the UK. So they are returning to the toy market for the first time in 19 years!
The Daily Mail reports that the new toy range will be released on Monday, January 11th. Naturally most of the toys will be stuffed animal versions of the popular Teletubbies characters.
Their prices will vary according to several criteria. The six-inch tall soft toys will cost 6.99 pounds. There will also be a special version of Lullaby Laa-Laa which plays music and has a night light. This toy will cost 29.99 pounds.
The soft toy versions will feature all four Teletubbies – Tinky Winky, Dipsy, Laa Laa and Po. There will also be a jumping version of Po which will cost 24.99 poinds.
The third line of new Teletubbies toys will feature talking versions of their soft toys. They will cost 9.99 pounds. All of the toys are made by Character Options. “The demand for the soft toys in the 90’s was staggering with millions sold not just in the UK, but all over the world. The furore in toy aisles as parents tried to get their hands on them was one of the biggest and most memorable toy craze stories in history”, Jon Diver, joint managing director says.
Years ago the Teletubbies really were very popular. Their stuffed toys were in such high demand that stores had to sell them on rationed basis with ticketing system to ensure everyone get their turn and opportunity to buy the Teletubbies toys. The BBC had a real gem in its hands and the series became a global phenomenon. But then it lost its fans to newer shows and toys.
Back in November 2015 CBeebies got the rights for the Teletubbies and rebooted the series with 60 new episodes. Judging by the nostalgia around the characters, the companies are expecting another wave of huge interest around the stuffed toys. If their expectations are correct, then you can be sure there will be more Teletubbies stuffies following.
Toy stores are also happy about the news, since January is usually their slowest month of the year. It will be interesting to see children’s reactions when they see the Teletubbies in the stores, retailers say.