Cartoon Network announced several new toy lines for popular characters. Among them are the Powerpuff Girls which get new toys and LEGO playsets. The toys debuted during the 2018 New York Toy Fair.
Joining the Powerpuff Girls with new toys are also Ben 10, Adventure Time, Steven Universe and We Bare Bears. The makers of the new toys are LEGO, Playmates Toys, Rubies, Kidrobot and more.
“We have partnered with best in class to make key milestones for Cartoon Network including The Powerpuff Girls, Ben 10, Steven Universe and We Bare Bears,” said Pete Yoder, vice president, Cartoon Network Enterprises for North America to ToyNews.
“From LEGO building sets to Playmates Toys action figures to updated collectables across all of our beloved brands, each have captured the spirit and tone our fans share and delight in for each of these properties.”
The Powerpuff Girls celebrate their 20th anniversary in 2018. It will include a global roll-out of new episodes, events and products that will continue into 2019. LEGO will release two new building sets featuring Blossom, Bubbles and Buttercup.
Cartoon Network will also expand the toy lines around popular brands We Bare Bears, Steven Universe and Adventure Time. New partners including Monogram Direct who is launching We Bare Bears 3D Foam Key Ring Blind Bags will also join.
And there’s more. Since its debut, Ben 10 has delivered top ratings for Cartoon Newtork. The toy line from global master toy partner, Playmates Toys was a top three boys action figure at Toys R Us throughout 2017.
Ben’s newly Omni-Enhanced aliens debut in season two. Playmates Toys will expand its toy line in 2018 to include a new assortment of action figures. It will also add feature-driven deluxe figures, Omnitrix-inspired role play and more.
Meanwhile, Rubies is launching an assortment of Ben 10 dress-up outfits this autumn across all channels. In the mean time Toy Factory will introduce a new collection of Ben 10 plush toys in March 2018.
The new toys will keep coming. Tastemakers will introduce Steven Universe Micro Pozers, a new collectable range. Kidrobot will release its Adventure Time line in April this year, including Adventure Time Fresh 2 Death Mini Series and BMO Medium Figure. So, there’s a lot of cool stuff coming for the fans of Cartoon Network’s popular characters.