Masha and the Bear enjoy a new jump in popularity recently. Now the cute characters are about to get an even bigger bump by The Entertainer. The company is preparing a big spring campaign for Masha and the Bear, ToyNews reports.
The Entertainer is going to work with Animaccord. Both brands will set up Masha and the Bear display booths with the characters of the series.
The displays will feature interactive features and a possibility to meet Masha in person. They will be at The Entertainer stores. And there’s a lot more. The campaign will feature email and online activities and social media contests.
Of course, the prices are toys from Simba Smoby. The previous campaign for Masha and the Bear almost triplsed the sales of the branded toys in the EMEA region (Europe, Middle East and Africa).
“The Entertainer is pleased to have the opportunity to focus on Masha and The Bear again for a four week campaign. Last time the results more than exceeded our expectations and we look forward to seeing similar results for this campaign”, says Lianne Barber, senior marketing and licensing manager of The Entertainer.
Simba Smoby Toys adds that this is a two-part campaign. The second one will be in Q4 2018, in time for the holidays.