Target will expand US stores with big toy departments

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Target will expand US stores with big toy departments
Image credit: Flickr (CC) / Mike Mozart

Target is also on a roll. The company announced it will add huge toy departments to its stores in the US. The goal is simple – to replace Toys R Us.

Target plans to add about 250 000 square feet of new space for toys across more than 500 of its stores. About 100 stores will also get a complete remodeling of their toy departments.

The store chain also announced it’s planning to add more than 2500 new and exclusive toys to the line up. It will also host 25 000 hours of family-friendly events. Plans also feature a new toys hub on the website and a special digital kids catalog.

Target sees the exit of Toys ‘R’ Us as “a huge opportunity,” says chief merchandising officer Mark Tritton. He adds the company already has seen increases at some remodeled stores that are within a five-mile radius of a former Toys ‘R’ Us.

Along with the new plans, Target is confident it can attract ‘Toys R Us kids’ to its remodeled stores. The goal to fill the market void after Toys R Us collapsed might be within reach. Of course, with plans of Toys R Us coming back already in motion, it’s going to be an interesting challenge.