Why Video Game Plushies Are So Popular

Video games have long been a source of inspiration for collectibles, but few categories have grown as quickly, or as charmingly, as plush toys. Video game–inspired plushies combine nostalgia, character design, and tactile comfort, transforming digital icons into something you … Continued

Nickelodeon introduces its first augmented reality app

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Nickelodeon introduced its first-ever augmented reality app. It’s already launching in Australia and it’s called Do Not Touch. Yet, you will be touching. The app combines several mini-games inside along with “interactive surprises”. Most of the activities include SpongeBob SquarePants, … Continued

The Pokemon Company introduces new plush toys

The Pokemon Company expanded its line of Pokemon toys once again. Now we can enjoy several new Pokemon stuffed animals which tie-in the new video games. Two games launch today – Pokemon Sword and Pokemon Shield. Both are coming for … Continued

LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued