LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

Spin Master is running a whole Week of Wow for Hatchimals

Spin Master launched its first Week of Wow – a way to celebrate all things Hatchimals. It’s a way to mark the huge success of the toy line which debuted in 2016. The Week of Wow runs from November 3rd … Continued

Douglas Co. will make Miffy plush toys for the US and Canada

Douglas Company will make new plush toys after the popular Miffy animated series. The company will also make additional merchandise for Miffy, the ToyBook reports. The new agreement will see Douglas Co making stuffed animals for Miffy along with infant … Continued

The Salvation Army is starting a massive new toy drive in the USA

The holiday season is approaching fast. And this means that it’s not only time for shopping, but for helping out those in need. Yes, this is something that should be done all year round. But during the holidays, there’s always … Continued

Keel Toys launches new line of sustainable stuffed animals

Stuffed animals are great, but they can be even better. Keel Toys is launching a new line of 100% recyclable and sustainable plush toys. The Cuddleco line will feature several plushies from the start. Among them are a giraffe, turtle, … Continued

Tesco and Argos join in on the massive UK toy sales

When one does it, everyone must. That’s pretty much the basics of retail. And that’s what’s happening in the UK right now when it comes to toy sales. After Smyth’s Sainsburry’s and Morrisons announced their big toy sales, now Tesco … Continued

Posh Paws introduces its range of Posh Paws plush toys

The Frozen 2 toys keep coming. Posh Paws is also joining the initial wave of themed toys. The company introduced its line of Frozen 2 plush toys. The line features toys that represent Elsa, Anna, Olaf and Sven. Each of … Continued