The Emojis are ever so popular and are everywhere online. Their owner, The Emoji Company, is thinking about bringing them into the real world, too. The Emojis are quite famous already. They took home plenty of awards and are beloved … Continued
As we said a few days ago, sustainability is a big topic in the world of toys. MGA Entertainment also has a lot of efforts in this field. One of them is a special LOL Surprise Recycling Program. The company … Continued
Barbie has been championing diversity for a while. Now Mattel is introducing an entirely new Barbie Fashionistas line-up with several new diversity dolls. The new line features several dolls representing various people. There’s a Barbie with vitiligo, with a prosthetic … Continued
Unboxing has been quite the trend in the toy world for a while. According to Kds Industries this is not going to change in 2020 at the slightest. “Unboxing still works its magic on children,” says Jelena Stosic, head, insights, … Continued
Sustainability is going to be a big trend in toys over the next years. Mattel is among the companies which already has plenty of initiatives in this area. Now the company is expanding them with a new line of bio-plastic … Continued
Spin Master has added international licensing agreements for several of its biggest properties. Among them are the interactive stuffies Hatchimals. Also on the list are Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. Three international licensing … Continued
LEGO is ready for a big year. The company announced ambitious plans during Toy Fair 2020 and beyond. Some playsets will get quite interactive. During 2020 the LEGO Hidden Side line will get some more love. Among it is a … Continued
The popular animated franchise The Gruffalo will continue to get stuffed animal toys. It will also get some new toys in other areas, too. This is possible thanks to several new deals that Magic Light Pictures has setup. They are … Continued
Baby Yoda turned out to be an unexpectedly huge hit with Star Wars fans. So much, that they want Baby Yoda toys and merchandise right now. Sadly, in order to keep the surprise, Disney didn’t tell anyone about it beforehand. … Continued
It took quite a while, but Black Widow finally has her own line of action figures. Marvel commissioned a few such toys and now they are here. Basically, it took Black Widow to have her own dedicated movie in order … Continued