For years Hasbro and Mattel are each other’s biggest competitor in the toy world. Now Hasbro wants to put an end by actually buying Mattel. The news has been making the rounds over the weekend. It started from big names … Continued
When Toys R Us filed for bankruptcy many people knew this will have a profound effect on the toy industry. That negative effect is already happening. Several of the major popular toys are having lower sales as a result of … Continued
A new set of reports and rumors claim that Toys R Us will indeed file for bankruptcy as soon as this week. This already has a bad effect on toy companies. According to Reuters, Mattel and Hasbro already suffer from … Continued
From time to time, we like to feature toys that are not stuffed animals. This time the exception goes to Mattel and their new Escape Room board game. Escape rooms have become quite popular over the past few years. If … Continued
WWE and Mattel have extended their partnership. This will see Mattel continue to make WWE related toys until at least 2021. This means two more years on top of the current deal. Mattel has been the holder of WWE’s Master … Continued
Current kids, called Generation Alpha, are used to technology, According to Mattel though, this doesn’t mean they won’t like or want classic toys. Mattel CEO Margo Georgiadis was at the Fortune Brainstorm Tech Conference in Aspen. She outlined Mattel’s plans … Continued
Mattel, WWE and Toys R Us are all joining forces for a special initiative. The toy company will make an exclusive John Cena action figure for charity. You will find the new John Cena action figure only in Toys R … Continued
Mattel is facing some tough times. The toy market is changing and the company has to do the same in order to continue to be among the top brands. This is why it already has big plans on how to … Continued
Mattel has big plans for this year’s line of WWE action figures and toys. The toy company revealed a lot of new figures for its WWE Mattel Elite line. The toys debuted during the 2017 New York Toy Fair. There … Continued
We rarely feature toys that are not stuffed animals, but there are exceptions to the rule. And Mattel’s latest Batmobile from the Justice League is proof. The company gave a first glimpse of the stunning replica of the Batmobile which … Continued