Barbie and Toy Story 4 brought some much needed good news for Mattel. The toy company netted higher revenues and achieved its goals much earlier. Reuters and Agence France-presse both report on the matter. We find out that revenues for … Continued
Hot Wheels will have quite the year in 2020 in Europe. Mattel is bringing the live show with real monster trucks to several European countries. This will happen in 2020 after the US tour, which is currently underway, concludes. The … Continued
Mattel wants to show everyone that digital and physical games can complement each other. The company introduces the new Hot Wheels id to showcase that. Hot Wheels id combines the classic tracks and cars with a digital app. You can … Continued
Times are quite dynamic in the toy business world. MGA Entertainment’s Isaac Larian has offered to buy Mattel, but the company declined. Mattel, which is in the process of restructuring, received the offer on May 21st, 2019, the Los Angeles … Continued
Mattel is changing a lot lately. The company got into movies, digital properties and games. Yet it says toys will always come first for it. Mattel’s head of digital Andrew Chan spoke to Toy News about the company’s new plans. … Continued
The toy market is changing and Mattel wants to change with is. As a result, the company is working on a new global network of family entertainment centers. The centers will have play areas and interactive entertainment experiences, ToyNews reports. … Continued
It tends to happen… if one store has discounts, others also follow suit. It’s not only Argos in the UK with a massive discount for many toys this week. Tesco also has one, the Manchester Evening News reports. And while … Continued
It was March 9, 1959. The New York Toy Fair is underway and it was once again the debut day of many toys. Among them was the first ever Barbie doll. Over the past six decades Barbie grew from a … Continued
Mattel continues to expand Babrie’s portfolio of collections. Now the doll brand will have a special An American Tourister line of collectibles, ToyNews reports. The collection will feature six special pieces. It will have a “Modern Glow Barbie” range for … Continued
It’s clear that Mattel is evolving more and more into an entertainment company. Now it announced yet another movie in the works and also new video games. Mattel is going to work with MGM Pictures on a second movie. Both … Continued