Mattel decided to pay a tribute to the “everyday heroes” – the people on the front lines during the coronavirus outbreak. This happens with new action figures. They come under the Fisher-Price brand and feature several figures under the #ThankYouHeroes … Continued
Mattel won 4 major categories at the annual Toy of the Year Awards. This is the first time the company wins so many awards in a single year of the event. Mattel took home the awards in four categories: Action … Continued
During the 2020 New York Toy Fair Mattel and Hot Wheels added several new models. Two of them are of the Tesla Cybertruck and one is quite cheeky. When Tesla unveiled the actual Cybertruck, Elon Musk accidentally smashed the window … Continued
Jaguar and Mattel set a new world record for the Hot Wheels Ultimate Track Challenge. Both companies joined together for the special event. Hot Wheels was a big part of the actual new Jaguar F-Type reveal in Chicago. The model … Continued
Mattel is adding yet another Barbie line. This one is Barbie Wellness and it’s made in a partnership with the Headspace app to promote self-care. According to ToyNews, the move has divided opinions. The new range of dolls comes with … Continued
Barbie has been championing diversity for a while. Now Mattel is introducing an entirely new Barbie Fashionistas line-up with several new diversity dolls. The new line features several dolls representing various people. There’s a Barbie with vitiligo, with a prosthetic … Continued
Sustainability is going to be a big trend in toys over the next years. Mattel is among the companies which already has plenty of initiatives in this area. Now the company is expanding them with a new line of bio-plastic … Continued
Mattel is coming to the surprise unboxing market which is so popular these days. And it’s coming with none other than Barbie herself. Mattel is introducing Colour Reveal. Each packaging keeps the Barbie you get a secret until you start … Continued
Mattel is entering the colectible toy market with a new line. Meet the Cloudees – funky characters that come hidden inside a soft cloud. The Cloudees combine all of the popular trends right now. From collectibles, to unboxing, to surprise … Continued
Mattel announced a big pledge. The company aims to have both its products and packaging 100% sustainable by 2030. And the work begins right now. Mattel wants its products and packaging to be 100% recycled, recyclable or made out of … Continued