LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

Boppi the booty shaking Llama tops Tesco’s top 10 toys list for Christmas

Crazy toys are all the rage these days. So much that they are now topping top 10 toy lists of big retailers like Tesco. Boppi the booty shaking Llama did just that. Tecso chose Boppi as the leader of its … Continued