LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

Boppi the booty shaking Llama tops Tesco’s top 10 toys list for Christmas

Crazy toys are all the rage these days. So much that they are now topping top 10 toy lists of big retailers like Tesco. Boppi the booty shaking Llama did just that. Tecso chose Boppi as the leader of its … Continued

Hamleys reveals its Top 10 toys for Christmas 2019

Hamleys is the latest big store to reveal a Top 10 toys for Christmas 2019 list. This one features several interesting toys and some predictions. Most of the toys are relatively cheap or affordable at below $50. Some though are … Continued

Kids feel they don’t get enough playtime and that’s a worry

A new survery by LEGO shows a worrying trend. Kids around the world feel they are too busy and don’t have enough time to play, especially with their parents. The Play Well Report by LEGO features the answers of more … Continued

A slew of toy companies will make toys for DreamWorks’ Trolls World Tour

Fans of DreamWorks’ Trolls are about to have quite the blast. The upcoming movie Trolls World Tour will kick off a major wave of toys and stuffed animals. In fact, you are going to have toys and merchandise from so … Continued

Hasbro buys Peppa Pig for $4 billion

Hasbro has had quite a big week. After becoming the Ghostbusters toy partner and going for plastic-free toy packaging now it bought Peppa Pig for $4 billion. Yes, that’s billion with a B. For that amount, Hasbro is also getting … Continued