The toy market is changing and Mattel wants to change with is. As a result, the company is working on a new global network of family entertainment centers. The centers will have play areas and interactive entertainment experiences, ToyNews reports. … Continued
Mattel had quite the year in 2018. After a lot of issues, the company managed to show signs of improvement and great results for Hot Wheels and Barbie. Hot Wheels celebrated its 60th anniversary last year and had a whole … Continued
After the big success of Cars, many would be surprised, there aren’t many similar movies out. Well, Mattel wants to change that with a Hot Wheels live-action movie. As a result, Mattel is partnering with Warner Bros to develop the … Continued
Mattel and Nintendo are going to collaborate on yet another project. The popular Mario Kart characters will get their own Hot Wheels cars, ToyNews reports. But be patient. This will happen by June 2019, so basically you have to wait … Continued
Hot Wheels celebrates its 50th Anniversary this year. So, what a better way to mark the occasion than with a special edition model, right? A special one. So, how to make such a special model? Well, how about a real car? … Continued
One of the best selling toy series in the world celebrates its 50th Anniversary. Yes, it’s Hot Wheels! Based on units sold, Hot Wheels are even the best selling toy in the world. And they have quite the history. Back … Continued
In the beginning of February 2018 Elon Musk’s company SpaceX made history as it launched its most powerful rocked yet – the Falcon Heavy. It had a very special load – a real car and… a small HotWheels toy car … Continued
When Toys R Us filed for bankruptcy many people knew this will have a profound effect on the toy industry. That negative effect is already happening. Several of the major popular toys are having lower sales as a result of … Continued
Mattel is extending its popular Hot Wheels toy brand into new territories. The toy maker has introduced new Captain America scale model cars for real fans. Right as the Captain America: Civil War movie begins its international debut, Mattel is … Continued