Mattel is coming to the surprise unboxing market which is so popular these days. And it’s coming with none other than Barbie herself. Mattel is introducing Colour Reveal. Each packaging keeps the Barbie you get a secret until you start … Continued
LOL Surprise has enjoyed a long reign of popularity. That reign is going to get a challenger in the face of the new surprise toys that are coming. Meet the Blume Dolls. They are a range of various dolls all … Continued
Mattel is going to mark Barbie’s 60th Anniversary with a series of special events. One of them is a new pop-up fashion store in Liverpool. It’s opening this weekend in Liverpool One and it’s going to stay open for the … Continued
Mattel unveiled a new Barbie doll and career for her. Now she’s also a judge. A court judge, not on a reality show. Barbie Judge is also for charity. Barbie Judge is also Mattel’s 2019 Career of the Year doll. … Continued
Gender stereotyping in toys is a bit of a touchy subject. Times though are changing and French toymakers want to be at the forefront of those changes. Recently they have signed an agreement to remove gender stereotyping in their toys. … Continued
In a move that quickly caused debates and a bit of stir, Mattel launched its first gender inclusive fashion doll line – Creatable World. It features “endless combinations”, allowing kids to create their own unique characters. For that to happen, … Continued
Like many, Barbie also likes Star Wars. And now Mattel has done a new collection of three dolls which show how glamorous Star Wars can be. The new dolls take inspiration from Star Wars: A New Hope, Mattel says. They … Continued
Australian toy company Moose Toys has a new goal. It wants to disrupt the preschool toy market with a new line of dolls. Meet the Kindi Kids. The Kindi Kids start as four bobblehead dolls. They are Marsha Mello, Jessicake, … Continued
It was March 9, 1959. The New York Toy Fair is underway and it was once again the debut day of many toys. Among them was the first ever Barbie doll. Over the past six decades Barbie grew from a … Continued
Mattel continues to expand Babrie’s portfolio of collections. Now the doll brand will have a special An American Tourister line of collectibles, ToyNews reports. The collection will feature six special pieces. It will have a “Modern Glow Barbie” range for … Continued