Like many, Barbie also likes Star Wars. And now Mattel has done a new collection of three dolls which show how glamorous Star Wars can be. The new dolls take inspiration from Star Wars: A New Hope, Mattel says. They … Continued
Australian toy company Moose Toys has a new goal. It wants to disrupt the preschool toy market with a new line of dolls. Meet the Kindi Kids. The Kindi Kids start as four bobblehead dolls. They are Marsha Mello, Jessicake, … Continued
It was March 9, 1959. The New York Toy Fair is underway and it was once again the debut day of many toys. Among them was the first ever Barbie doll. Over the past six decades Barbie grew from a … Continued
Mattel continues to expand Babrie’s portfolio of collections. Now the doll brand will have a special An American Tourister line of collectibles, ToyNews reports. The collection will feature six special pieces. It will have a “Modern Glow Barbie” range for … Continued
Mattel is really ramping up their movie aspirations. After announcing that there are movies about Hot Wheels and Barbie in the works, we now have another one. Mattel is now working with MGM and Picturestart to make a live-action movie … Continued
Barbie and The National Geographic announced a new partnership which will see the launch of a new toy line. It will highlight occupations in science where women are underrepresented. Barbie and the National Geographic will both develop new dolls and … Continued
Spin Master launched a new doll line which is called Off the Hook. It’s aimed at the kids who like fashion and like to personalize their toys. Off the Hook features six dolls from the start. Each of them comes … Continued
As Toys R Us went away, many toy companies suffered losses. Mattel surprised everyone by netting its biggest sales jump in North America in three years. And the major reason for that is Barbie, USA Today reports. The popular dolls … Continued
Mattel wants to inspire girls to get into technology even more. The company introduced a new Robotics Engineer Barbie to get interest in STEM. Currently only 24% of STEM jobs are held by women. This makes this field very underrepresented … Continued
The beloved My Little Pony series is celebrating its 35th Anniversary. For this special occasion, the company Basic Fun is bringing back the original six collector ponies in doll form. The original My Little Pony dolls are not quite original, … Continued