When Toys R Us filed for bankruptcy many people knew this will have a profound effect on the toy industry. That negative effect is already happening. Several of the major popular toys are having lower sales as a result of … Continued
Technology becomes a main part of the toy market. Also, Barbie is loosing ground to Star Wars and other Marvel heroes. Disney helps Hasbro gain on Mattel. The latest data from the toy companies and the NPD Group show interesting … Continued
Modern toys often get to use the additional possibilities and features of technology. Here are four high tech toys for creative play… and some hugging. You probably expect the Hatchnimals to be in this list. And… Of course they are! … Continued
Fashion house Charlotte Olympia is launching a new Barbie collection with Mattel. It will showcase the glamorous side of both brands to the fullest. This means that Barbie will rock the Charlotte Olympia style and shoes. All while Charlotte Olympia … Continued
Mattel is having a great time. The company announced its Barbie and Ghostbusters toy lines are scoring big with fans as Both lines are enjoying good sales. Mattel is reporting that the female-led Ghostbusters line of toys for the reboot … Continued
Funko and Mattel are teaming up. The two toy makers are going to launch a new line of Barbie dolls. The range is called Barbie Mystery Minis and it is already out. The range of Barbie dolls will feature a trip … Continued
Mattel has expanded its Barbie line with a new themed doll. It is a Barbie who works as a Game Developer to show girls this is a possible career for them. Involving more women in the IT industry is a … Continued
The toy industry is continuing to rapidly offer more and more female character toys. Now Mattel has announced it is working on a Wonder Woman Barbie doll. It is great that the toy industry is finally seeing that female character … Continued
Mattel has announed that it will work with Oscar de la Renta to create the new Barbie doll. De la Renta has worked with Barbie before and now returns. De la Renta was the first fashion designer to create an … Continued
Sony Pictures has confirmed that the Barbie movie will land in cinemas across the US from May 12th, 2017. More details about the movie are following. Until now there was no definitive date for the Barbie movie. Now, the movie … Continued