Barbie officially turned 60 years old
It was March 9, 1959. The New York Toy Fair is underway and it was once again the debut day of many toys. Among them was the first ever Barbie doll. Over the past six decades Barbie grew from a … Continued
Barbie will have a special An American Tourister branded collection
Mattel continues to expand Babrie’s portfolio of collections. Now the doll brand will have a special An American Tourister line of collectibles, ToyNews reports. The collection will feature six special pieces. It will have a “Modern Glow Barbie” range for … Continued
Hot Wheels had its best year ever and Barbie also impressed
Mattel had quite the year in 2018. After a lot of issues, the company managed to show signs of improvement and great results for Hot Wheels and Barbie. Hot Wheels celebrated its 60th anniversary last year and had a whole … Continued
Barbie and The National Geographic for a new toy line
Barbie and The National Geographic announced a new partnership which will see the launch of a new toy line. It will highlight occupations in science where women are underrepresented. Barbie and the National Geographic will both develop new dolls and … Continued
Margot Robbie will play Barbie in the live-action movie about the world’s most popular doll
Barbie is the world’s most popular and famous doll. And it will soon become a live-action movie. A movie which will star Margot Robbie in the main role. There were rumblings about a live-action movie about Barbie for a long … Continued
Barbie brings Mattel to profit despite the Toys R Us woes
As Toys R Us went away, many toy companies suffered losses. Mattel surprised everyone by netting its biggest sales jump in North America in three years. And the major reason for that is Barbie, USA Today reports. The popular dolls … Continued
Mattel introduces new robotics engineer Barbie to inspire girls
Mattel wants to inspire girls to get into technology even more. The company introduced a new Robotics Engineer Barbie to get interest in STEM. Currently only 24% of STEM jobs are held by women. This makes this field very underrepresented … Continued
Isaac Larian now wants to merge MGA with Mattel
We became used to hear the name of Isaac Larian in the news lately around Toys R Us. Now the CEO of MGA Entertainment has a new idea. He wants to merge his company with Mattel. But it doesn’t seem … Continued
Barbie debuts a Lara Croft doll at the New York Toy Fair
Lara Croft is one of the most famous video game characters ever. She already has several movies, too including one brand new. And this is a great opportunity for Mattel to finally add a Lara Croft Barbie doll to the … Continued
Hasbro wants to buy its biggest competitor Mattel
For years Hasbro and Mattel are each other’s biggest competitor in the toy world. Now Hasbro wants to put an end by actually buying Mattel. The news has been making the rounds over the weekend. It started from big names … Continued