The 2020 New York Toy Fair is almost here! While most of the premieres are already known, the event will still have some cool stuff to check out. And it will once again be among the trend-setters in the toy … Continued
Disney’s properties once again helped the toy market. And they were especially beneficial for Hasbro which gained a healthy jump in its revenue. According to the latest company data Hasbro has netted a 3% jump in revenue for the fourth … Continued
The outbreak of the Coronavirus is still gaining momentum and this causes concern among people all over the world. And impacts industries, as well. Naturally toys are among them. There are plenty of reasons to be worries about toys and … Continued
The Emojis are ever so popular and are everywhere online. Their owner, The Emoji Company, is thinking about bringing them into the real world, too. The Emojis are quite famous already. They took home plenty of awards and are beloved … Continued
Unboxing has been quite the trend in the toy world for a while. According to Kds Industries this is not going to change in 2020 at the slightest. “Unboxing still works its magic on children,” says Jelena Stosic, head, insights, … Continued
Spin Master has added international licensing agreements for several of its biggest properties. Among them are the interactive stuffies Hatchimals. Also on the list are Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. Three international licensing … Continued
Baby Yoda turned out to be an unexpectedly huge hit with Star Wars fans. So much, that they want Baby Yoda toys and merchandise right now. Sadly, in order to keep the surprise, Disney didn’t tell anyone about it beforehand. … Continued
It took quite a while, but Black Widow finally has her own line of action figures. Marvel commissioned a few such toys and now they are here. Basically, it took Black Widow to have her own dedicated movie in order … Continued
Selling toys is not as easy as it once was. That’s a tough lesson that traditional retailers continue to learn after the demise of Toys R Us. Big retailers like Target, for example, wanted to capitalize on that. Target expanded … Continued
Hasbro is ready for the Trolls World Tour movie that comes from DreamsWorks Animation. The company introduced a new toy line to mark the movie. As you can expect, it focuses on the characters from the movie. The line features … Continued