Frozen II and Star Wars bump Hasbro to big revenue

Disney’s properties once again helped the toy market. And they were especially beneficial for Hasbro which gained a healthy jump in its revenue. According to the latest company data Hasbro has netted a 3% jump in revenue for the fourth … Continued

Could the Coronavirus impact toys?

The outbreak of the Coronavirus is still gaining momentum and this causes concern among people all over the world. And impacts industries, as well. Naturally toys are among them. There are plenty of reasons to be worries about toys and … Continued

Spin Master adds global licenses for Hatchimals and other big properties

Spin Master has added international licensing agreements for several of its biggest properties. Among them are the interactive stuffies Hatchimals. Also on the list are Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. Three international licensing … Continued

Etsy shops race to offer Baby Yoda toys, Disney isn’t happy

Baby Yoda turned out to be an unexpectedly huge hit with Star Wars fans. So much, that they want Baby Yoda toys and merchandise right now. Sadly, in order to keep the surprise, Disney didn’t tell anyone about it beforehand. … Continued

Target misses out on toys sales for the 2019 holidays

Selling toys is not as easy as it once was. That’s a tough lesson that traditional retailers continue to learn after the demise of Toys R Us. Big retailers like Target, for example, wanted to capitalize on that. Target expanded … Continued