To mark the special occasion, Steiff will debut a new collection during the New York Toy Fair. The company will also hold a special Anniversary party at it’s Toy Fair booth No 1983.
This will happen on February 22nd, 2020. Guests will receive a sweet treat and a small gift. They will also get to compete in a raffle for several prizes. Among them are a 140th Anniversary Paddy Teddy Bear and Mohair Elephant along with Steiff’s Soft Cuddly Friends bear, Jimmy, who serves as the unofficial Steiff mascot.
“It all started when our founder, Margarete Steiff, created the first plush toy: an elephant,” says Jim Pitocco, president of Steiff North America to The ToyBook. “What began as a small company led by a savvy businesswoman ahead of her time has become the premier brand gift-givers continue to trust for special occasions and play.”
Steiff will also expand its new Sofy Cuddy Friends line which debuted last year. It will get several new plushies for all ages. Steiff will also offer new special edition items to mark its 140th Anniversary.
“We are incredibly proud of our newest collection,” Pitocco says. “Steiff has always devoted itself to making the very best soft toys for children while embracing innovation, imagination, and perfection. As Margarete Steiff herself said: ‘For children, only the best is good enough.’”