CPLG will be the licensing representative for the Hatchimals across pretty much whole Europe. The goal – to make a lot of new licensed products and accessories themed around the Hatchimals, ToyNews reports.
In the end, there should be a whole new Hatchimals Universe. It’s called Hatchtopia and the main stars should be the Pengualas and Draggles.
“We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy,” said Peter Byrne, CEO, CPLG.
“We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”
The first new Hatchimals products should be out later this year. The end goal is quite long term though. Spin Master and CPLG want to build a big brand which is popular among young and old for years to come.
“We have seen a tremendous response to Hatchimals and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe”, says Ben Gadbois, president and COO, Spin Master.