Off the Hook features six dolls from the start. Each of them comes with a big pack of several accessories.
Kids can style each doll with over 100 combinations of clothes, shoes and accessories to find the perfect look. Each pack also comes with a few mystery items.
The dolls come in one of three main collection lines – Concert Collection, Summer Vacay Collection and Spring Dance Collection. “Off The Hook is the ultimate doll brand that inspires children to create fashion styles that are as unique and stylish as they are,” said Catherine Demas, vice president marketing, girls toys, to ToynNews.
“By creating a fun miniature world that champions individuality, creativity and imagination, the Off The Hook experience encourages self-expression through imaginative play. Everything from the mannequin doll’s head to toe can be customised and mixed and matched, allowing endless possibilities of stylish fashions and fun.”
The ability to personalize and mix and match outfit and accessories allows girls to create unique characters. Prices are not yet announced.