Gund was owner by Enesco LLC whic is part of a private equity firm, ToyNews reported. The brand is now coming to a renowned toy maker.
Gund is established in 1898 and became one of the leading plush toy manufacturers in the world. It’s recognized by the American Brand Council as one of the most trusted toy brands in the US. Gund is also known for its iconic “Gotta Getta Gund” campaign. The company is also known for producing products for viral sensation Pusheen.
“GUND further diversifies our product line and opens up significant opportunities for broader distribution. We will also be able to drive international growth leveraging our well-established global infrastructure. GUND introduces Spin Master into the gift business as plush offers a tried-and-true play value for kids to enjoy with their parents during everyday moments,” said Ben Gadbois, Spin Master president and COO.