Spin Master launched its first Week of Wow – a way to celebrate all things Hatchimals. It’s a way to mark the huge success of the toy line which debuted in 2016.
The Week of Wow runs from November 3rd until November 9th. As a result, the Week of Wow features lots and lots of events and campaigns.
Among them we see lots TV and cinema ads, retail ads, digital ads and more. There are also lots of activities with YouTube and Instagram personalities and a lot more social media activities.
“We’re very excited about the Global Week of Wow and building our own local plans, to support all our retailer partners. We’ve got some fantastic influencers on board and we’re looking forward to lots of conversation and a grand finale at the end of the week”, Ranjit Dhutti, senior brand manager, Spin Master UK says to ToyNews.
“Our Week of Wow plays to the brand’s strengths and gives us a superb platform to show off each of our core Hatchimals lines including Hatchimals CollEGGtibles Royal Snow Ball theme, Hatchimals Pixies, Crown Jewels Mega Secret Surprise and Hatchimals WOW, – all designed to further boost awareness as we run into the key Christmas selling period.”
The goal of the Week of Wow is to introduce kids to the entire Hatchimals lineup. These days it has grown quite a lot and it’s not only about the two classic Hatchimal toys. A highlight of the Week of Wow is also the Hatchimals WOW – the first toy in the series which kids can re-hatch multiple times.
