Spin Master continues to look for new ways to get the most out of the success of the Hatchimals. The company expands Hatchimals with a new toy line.
The new Hatchimals Egg Cartons and Glittering Garden are coming in time for the fall season. They will serve as an enhancement to Season One Hatchimals Colleggtibles.
The main part of the new additions are the Hatchimals Colleggtibles Egg Cartons. They will come in two options – with 12 and 2 characters.
Each character is in a small egg which you have to hatch in order to find out who you’ve got. The Two-Pack Egg Cartons will have an exclusive Special Edition Glittering Garden Hatchimals. And there are a total of six special editions to collect. The 12-pack has an exclusive Flamingoose.
There’s also a new, expanded line of the Hatchimals Glittering Garden. It re-introduces a pair of the original characters in glittering form and they are full-sized Hatchimals.
“We are thrilled by the current success of the Hatchimals brand globally and the introduction of Hatchimals Colleggtibles. We know collectibles are a rising toy trend, and we are pleased to offer the hatching experience at a low price point with over 70 to collect,” said Ben Gadbois, president and COO of Spin Master to ToyNews. “As we continue to develop and innovate the Hatchimals brand into an evergreen global property, our fans now have more offerings through brand extensions, and licensing programs to build their own Hatchtopia.”
“Spin Master has yet again managed to deliver market leading innovation, but this time at a collectible price point,” commented Stuart Grant, buying director at The Entertainer. “Hatchimals Colleggtibles have managed to capture the magic and excitement of the brand, and the current success rate puts Spin Master and Hatchimals in a great position to be at the top of 2017 Christmas wish lists.”
So, keep your eyes peeled. The new Hatchimals are on their way and they want to recapture the magic from last year. But is there a risk of Spin Master overdoing it and making too much Hatchimals-related stuff? Hopefully they will manage to balance things out.