The popular BBC Worldwide TV show character Sooty is heading to Australia and New Zealand both in video form and with puppets and stuffed animals. Jansor will be the distributor in the two countries, ToyNews reports.
Sooty is one of the longest running children’s TV show in the world. It’s debut was way back in the 1950s and it is currently airing every day on CITV in the United Kingdom. Sooty himself is created in 1948 by Harry Cobett, but it takes a while untill Sooty is nown my more people and gets the TV show.Sooty’s personality fluctuates between kindness, cheekiness, and downright naughtiness Futhermore, there is a full film being prepared. Sooty the Movie will be starring Richard Cadell and it is set to go into production in a couple of months.
BBC worldwide was recently announced as the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand in a deal with Redan Alchemy. “Sooty is a much-loved British brand with a strong heritage in Australia and New Zealand. We’re very excited to be partnering with Jasnor and we see lots of potential for Sooty in this market”, says Brigid Roberts, licensing and sponsorship manager, BBC Worldwide ANZ.
“I am so excited to be bringing the new Sooty Show to Australia and New Zealand. It’s great that fans will also have the chance to buy their own set of puppets so they can create the magic of Sooty at home,” says the presenter of the Sooty Show Richard Cadell, who is also owner of the Sooty brand.
Sooty’s personality fluctuates between kindness, cheekiness, and downright naughtiness. He plays an instrument described in the show as a xylophone which is in fact a toy glockenspiel, and keeps a wand with which he performs magic. This is accompanied by the catchphrase “Izzy wizzy, let’s get busy!”, and then Sooty tapping the magic wand to “Shave and a Haircut”.
His water pistol is also iconic, with Matthew and Richard usually on the receiving end of a soaking, although even royalty have fallen foul of the water. Sooty has also hit both Matthew and Richard with a hammer in some episodes, to which they have always shouted, “Don’t do that for goodness sake!”