Rubik’s brand gets two new games

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Rubik's brand gets two new gamesRubik’s cube is quite the popular puzzle game. Now, there are some new puzzles, which are derived from the famous cube, but with a twist. One of them is Rubik’s Flip and the other one – Rubik’s Battle.

They come from John Adams Leisure which holds the rights for Rubik’s games. The company says to ToyNews that the past 12 months have been the biggest for Rubik’s since the initial frenzy over the original Cube.

The Rubik’s Cube even won the Retro Toy of the Year award at the Toy Industry Awards. Now John Adams Leisure has more plans for the popular brand. With two more games.

Rubik’s Flip is a tile based strategy game. It’s for two players and the goal is to block the opponent’s colors to win. The Rubik’s Battle is a quick-thinking card game based on the Rubik’s cube colors. Both will be available this spring.

“We are thrilled with the success Rubik’s achieved in 2017, and early indications are strong that the popularity of Rubik’s is set to continue”, Lynette Norris, marketing manager at John Adams Leisure, says.

“People who grew up with Rubik’s are now rediscovering it with their own children, gift-buyers want a recognized and quality brand, and the price point of Rubik’s products makes it accessible to most budgets. We feel the new products will offer fans and consumers another way to experience the fun and puzzling world of Rubik’s.”

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