After the first Peter Rabbit movie from last year was a success, we can now expect a sequel. And a slew of new plush toys coming from that movie.
Penguin Ventures and Sony Pictures Consumer Products have chosen Rainbow Designs to make those new stuffed animals. The company will make a range of stuffed animals which represent characters from the new movie, ToyNews reports.
And it’s already shaping up to have quite a few characters. Peter will return along with his sisters Flopsy, Mopsy and Cotton-Tail. Also his cousin Benjamin is coming back.
The group will embark on a new journey and will meet several new characters along the way.
“There’s a huge sense of excitement surrounding Peter Rabbit 2 following the success of the first movie and the reaction from retailers and licensees has been incredibly positive. We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at BLE and meeting new licensees for Peter Rabbit 2″, Lindsay Pearl, softlines category manager for Penguin Ventures says.
Currently, there’s no date for the debut of the movie. All we know is that Will Gluck will direct the movie and he’s also part of the producers team and the writing team. It’s expected that more will be announced about the movie soon.
What we already know is that Peter Rabbit 2 will have quite a big merchandise strategy. It won’t end with stuffed animals alone. We can also expect apparel, sweets, personal care products and more. So, get ready, Peter Rabbit is on his way!
