Posh Paws wis the new EMEA plush partner for the Sunny Bunnies. This means that the company will make plushies for Europe, Middle East and Africa or most of it.
The Sunny Bunnies are a CGI-animated comedy series. They have five main characters – Turbo, Iris, Shiny, Hopper and Big Boo.
The Sunny Bunnies come from Belarus and don’t have a dialogue. They are for pre-school kids and feature five fluffy balls of sunlight which appear at various places where there’s light and the fun times begin.
“We are thrilled to be the plush partner for Sunny Bunnies across EMEA. We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more. With our extensive retailer distribution, we can’t wait to see the Sunny Bunnies bouncing off shop shelves”, Laura Bull, marketing manager at Posh Paws says quoted by ToyNews.
The Sunny Bunnies already have other types of merchandise around. This includes bedding, even magazines and more. Whitehouse Leisure will also offer it’s own “amusement plush”.
The Sunny Bunnies air in more than 160 countries. They also have their own YouTube channel with more than 775 000 subscribers.
“It’s great to be partnering with Posh Paws who share our genuine love and enthusiasm for the Sunny Bunnies. They have a great reputation for creating excellent products which is borne out by their fantastic portfolio of brands. Additionally, their European distribution partners are some of the strongest players in the market with retail relationships to match”, Gavin Metcalfe, brand licensing director at Media IM says.
