BBC Studios and CPLG are partnering with Posh Paws for Planet Earth II and Blue Planet II TV series. The goal is to have the toys come out from spring next year.
Posh Paws is planning quite a big range of stuffed animals. It will include an elephant, panda, tiger, penguin, polar bear, sea turtle, lion, sloth, sea otter, shark, octopus, grizzly bear, and each will come in three different sizes. The goal is also to make the animals look realistic.
“We are thrilled to secure Posh Paws for our clients BBC Studios, as the first licensee for Europe. Its plush design and quality are exceptional, reflecting the values of the BBC Earth brand. We are working closely with BBC Studios on some unique projects for the brand, and this is just the start of what promises to be a very exciting licensing programme”, Steve Manners, EVP for CPLG, said.
“We are delighted to be working with BBC Studios on this iconic and renowned brand. We have developed a range of beautiful, high quality plush toys that really bring the animals to life and we cannot wait to see them in the hands of animal fans across the globe”, Laura Bull, marketing manager for Posh Paws International, added.
The company is yet to announce pricing.