The deal is for at least two years. It will come ahead just in time for Despicable Me 3. This movie is set to debut in the summer of 2017.
Posh Paws will make a range of limited edition plush toys with characters from the movie. The first ones will debut in the stores this autumn and in time for the big Christmas shopping.
“Minions have been one of the hottest merchandise properties for the last few years and topping NPD charts,” said Lauren Shipman, brand manager at Posh Paws to ToyNews. “We’ve already seen huge success with our Minions and Despicable Me backpack ranges, so it goes without saying that we are thrilled to now become the EMEA plush licensee for the brand.
While Shipman doesn’t reveal what are the exact plans for the stuffed animals Posh Paws will be offering, she does give a few hints. “The most exciting part for me about the brand is working on the new characters that will be coming through in the new movie. We also know that some of our favourites from the Despicable Me films are expecting to make a return to our screens, which is great as we continue to do well with the likes of Despicable Me characters Agnes and Fluffy the Unicorn outside of the movie year”.
The company will be busy. “We look forward to working with our retail partners on our current Minions and Unicorn collection that launches July this year. We’re also excited about what’s to come next year and will be working with retailers to jointly maximise the opportunities in line with the 2017 movie release.” So be on the look out for the new Minions and Despicable Me plush toys. They should be cool!