PBS Kids and Whole Foods Market are to launch a new line of eco-friendly toys and stuffed animals. The new sustainable toys are here for the holidays.
The PBS Kids holiday toy collection will feature quite a few toys, including the line PlanToys and several educational toys. All of them will cost less than $30 each. The main goal is to show that great toys can be made with recycled items and can be perfectly safe for everyone.
PlanToys® uses every piece of wood—down to the shavings on the factory floor—from rubber trees that are felled past their prime. These wooden toys are assembled using certified formaldehyde-free E-zero glue in place of traditional wood glue, and do not use chemical dyes containing lead or other heavy metals. Additionally, PlanToys® sources all materials within a 40-mile radius of its factory, which runs on bioenergy, Whole Foods Market says in a release.
All of the net proceeds from the toys will go to PBS Kids’ initiatives to help children succeed in school and in life. Whole Foods Market will donate up to $25000 to Whole Kids Foundation. “Our partnership with Whole Foods Market allows us to provide families a diverse array of resources that foster play, which is essential to a child’s learning and healthy development,” said Lesli Rotenberg, general manager of Children’s Media at PBS. “Along with PlanToys®, PBS KIDS is proud to offer holiday gift-givers a meaningful toy option that is safe, educational and fun.”
“Working with PBS KIDS allows us to focus on our shared brand values of supporting education and child development,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “We’re so proud to carry PlanToys® this holiday season—their modern-classic designs are unique and beautiful. Most important, their production standards are incredible. These toys are made in a way that is good for the environment – that’s great for the kids who get to play with them and for the people making them.”
This year there will be several plush toys and stuffed animals on offer too. Amongst them a Bison, Cheetah, Hedgehog, Emperor Penguin, Giraffe, Elephant, Moose, even Meerkat. The PBS KIDS channel will be premiering a new show, Nature Cat, and a holiday special, Wild Kratts Creature Christmas, on Wednesday, November 25, 2015.