PAW Patrol intros new plans for worldwide brand expansion

PAW Patrol intros new plans for worldwide brand expansionPAW Patrol enjoys plenty of interest and this inspires Spin Master to continue developing the property. Now it has new plans for worldwide expansion.

The plan spans all product categories and will introduce new toy lines. Among them we will see interactive vehicles, large play-sets with lights and sounds and more.

There’s also going to be several new toy makers joining along with the current ones for a big list. Toybook reports that among them are Basic Fun! (novelty toys), VTech (early learning aides), Build-A-Bear (plush), and Jakks Pacific (outdoor play, kids furniture, and novelty toys).

The plans also feature adding Lake Press for making PAW Patrol storybooks, coloring books and more. During this fall there will be more partnerships with publishers to span the globe.

Viacom Nickelodeon Consumer Products’ (VNCP) will also continue partnerships for PAW Patrol branded food products in several countries. And in the US and Canada there will also be several exclusive deals.

They will be themed after the PAW Patrol: Ready, Race, Rescue animated episode and will be exclusive to Walmart. The new products include apparel, toys, footwear, home, health and beauty products.

Finally, Nickelodeon also renewed PAW Patrol for new 26 episodes. So, there will be plenty of more patrolling coming along with a lot of new merchandise.