Maxx Group will make new plush toys for Hasbro
Maxx Group will make plush toys based on several of Hasbro’s popular brands. These toys will come under the YuMe Toys brand that Maxx Group has in the EMEA. YuMe Toys will introduce plush toys from several lines. Among them … Continued
Could the Coronavirus impact toys?
The outbreak of the Coronavirus is still gaining momentum and this causes concern among people all over the world. And impacts industries, as well. Naturally toys are among them. There are plenty of reasons to be worries about toys and … Continued
The Emoji Company is thinking of coming into the toy market
The Emojis are ever so popular and are everywhere online. Their owner, The Emoji Company, is thinking about bringing them into the real world, too. The Emojis are quite famous already. They took home plenty of awards and are beloved … Continued
MGA Entertainment expands its LOL Surprise Recycling Program
As we said a few days ago, sustainability is a big topic in the world of toys. MGA Entertainment also has a lot of efforts in this field. One of them is a special LOL Surprise Recycling Program. The company … Continued
Barbie introduces the latest Fashionistas line-up of diversity dolls
Barbie has been championing diversity for a while. Now Mattel is introducing an entirely new Barbie Fashionistas line-up with several new diversity dolls. The new line features several dolls representing various people. There’s a Barbie with vitiligo, with a prosthetic … Continued
Unboxing continues to be a major toy trend in 2020
Unboxing has been quite the trend in the toy world for a while. According to Kds Industries this is not going to change in 2020 at the slightest. “Unboxing still works its magic on children,” says Jelena Stosic, head, insights, … Continued
Mattel shows off new bio-plastics toys – Mega Bloks
Sustainability is going to be a big trend in toys over the next years. Mattel is among the companies which already has plenty of initiatives in this area. Now the company is expanding them with a new line of bio-plastic … Continued
Spin Master adds global licenses for Hatchimals and other big properties
Spin Master has added international licensing agreements for several of its biggest properties. Among them are the interactive stuffies Hatchimals. Also on the list are Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. Three international licensing … Continued
LEGO says it has big plans for 2020
LEGO is ready for a big year. The company announced ambitious plans during Toy Fair 2020 and beyond. Some playsets will get quite interactive. During 2020 the LEGO Hidden Side line will get some more love. Among it is a … Continued
Gruffalo will get new stuffed animals and other toys
The popular animated franchise The Gruffalo will continue to get stuffed animal toys. It will also get some new toys in other areas, too. This is possible thanks to several new deals that Magic Light Pictures has setup. They are … Continued