Maxx Group will make new plush toys for Hasbro

Maxx Group will make plush toys based on several of Hasbro’s popular brands. These toys will come under the YuMe Toys brand that Maxx Group has in the EMEA. YuMe Toys will introduce plush toys from several lines. Among them … Continued

Could the Coronavirus impact toys?

The outbreak of the Coronavirus is still gaining momentum and this causes concern among people all over the world. And impacts industries, as well. Naturally toys are among them. There are plenty of reasons to be worries about toys and … Continued

Spin Master adds global licenses for Hatchimals and other big properties

Spin Master has added international licensing agreements for several of its biggest properties. Among them are the interactive stuffies Hatchimals. Also on the list are Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. Three international licensing … Continued

Gruffalo will get new stuffed animals and other toys

The popular animated franchise The Gruffalo will continue to get stuffed animal toys. It will also get some new toys in other areas, too. This is possible thanks to several new deals that Magic Light Pictures has setup. They are … Continued