Build-A-Bear introduces a line of Christmas-themed teddy bears

Build-A-Bear is quite busy these days. The company introduced yet a nother line of stuffed animals. These are inspired from Christmas movie characters. There are three bears and one special character in the new line. The bears are ‘National Lampoon’s … Continued

Build-A-Bear introduces plush turkeys for Thanksgiving

Thanksgiving is around the corner and Build-A-Bear is ready with some new stuffed animals for the holiday. It now has incognito plush turkeys. The Great Gobbles Turkey “Not A Turkey” gift set is now online. It features a full set … Continued

The Salvation Army begins its big toy drive

The Salvation Army began its big toy drive in the US this weekend. For the first time, the Salvation Army is partnering with Walmart for the toy drive. The goal of the new partnership is to make it even easier … Continued

Trader Joe’s has a stuffed animal hunt for small prizes in most stores

Trader Joe’s made mainstream news this week with its interesting customer experience for kids. The store chain confirmed it hides stuffed animals in some of its stores. The plushies are hidden somewhere on the shelves in a given store. And … Continued

LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

Spin Master is running a whole Week of Wow for Hatchimals

Spin Master launched its first Week of Wow – a way to celebrate all things Hatchimals. It’s a way to mark the huge success of the toy line which debuted in 2016. The Week of Wow runs from November 3rd … Continued