Mattel launches an “everyday heroes” line of action figures
Mattel decided to pay a tribute to the “everyday heroes” – the people on the front lines during the coronavirus outbreak. This happens with new action figures. They come under the Fisher-Price brand and feature several figures under the #ThankYouHeroes … Continued
Global toy sales are up as families stay home
The global outbreak means a lot of families have to stay at home for quite some time. This also reflects on a rise in toy sales all over the world. New data from the NPD Group shows that overall the … Continued
Brace yourselves, rumors for Toy Story 5 start to gain steam
After the huge success of Toy Story 4 in the cinemas, it seemed like it was a great farewell to the beloved franchise. Or was it? Maybe it’s coming back? As you can expect, fans want more. And rumors about … Continued
Cubcoats introduced protective face masks for kids
Toys are an important companion for kids during the coronavirus outbreak and they help kids feel better and happier. Toy companies also have a big role. As wearing protective face masks is now mandatory or at the least highly recommended … Continued
Warner Bros will release the latest Scooby-Doo online instead in the cinemas
The latest Scooby-Doo movie – Scoob! will skip the cinemas and will head straight to an online digital release. The reason – the global outbreak. Currently, cinemas are closed in many countries around the world. And Scoob! was supposed to … Continued
Is the toy industry on a break?
Lately it seems like there haven’t been much new toys out there. It feels like the toy industry is on a bit of a spring break. Or is it? Now, the big names are obviously still going strong. As are … Continued
Comic-Con International: San Diego was cancelled for 2020
The global virus outbreak continues to be the reason for cancelling big events. Now the Comic-Con International: San Diego is also joining that list. This is the first time in its 50-year history, that the event had to be cancelled. … Continued
March retail sales log the biggest drop on record
The coronavirus outbreak is bringing a lot of big changes to the economic world. This includes toy sales, too. Latest data shows a big drop in retail sales, the ToyBook reports. In fact, march retail sales logged the biggest drop … Continued
Llamas overtake unicorns as toy industry favorite
For decades unicorns have been among the toy industry’s most favorite staples. But times are starting to change, if we look at the latest New York Toy Fair, The New York Times reports. According to the New York Times, llamas … Continued
Anna Kendrick loves to collect toys even of herself in various characters
Many celebrities also love toys. Anna Kendrick is among them and she loves to collect various toys even today. She has a special love for toys of herself representing various characters. But she’s far from being egoistic or something like … Continued