Stuffed animals took a ride on a roller coaster in Belmont Park
Many theme parks are closed due to the pandemic, but that’s also an opportunity. One of them is that stuffed animals can enjoy the rides. This is what Belmont Park in San Diego did a few days ago. The roller … Continued
The toy industry starts a slow recovery in retail
The coronavirus pandemic is still going, but the retail industry is slowly starting to recover. This also involves the toy industry, but it’s slow progress. The NRF (National Retail Federation) says it’s still way too soon to say the worst … Continued
Toy prices rise in the UK
The United Kingdom saw an interesting change in its prices during March and April 2020. Inflation rate dropped, many items got cheaper, but not toys. In fact, toy prices rose in March and April 2020, the UK Office for National … Continued
Retail industry takes a major dive in April, toys also affected
The global coronavirus outbreak caused a lot of troubles not only with our health. It also disrupted the world economy and the effects start to show. In March, when the first lockdowns and store closures came, it wasn’t all that … Continued
Is the toy industry in hibernation?
If you’re following toys closely, you’ve probably noticed that there’s significantly less toy news than usual. So, this begs the question why? The last a couple of months have definitely been quite challenging for the world. It’s all because of … Continued
Nickelodeon introduces its first augmented reality app
Nickelodeon introduced its first-ever augmented reality app. It’s already launching in Australia and it’s called Do Not Touch. Yet, you will be touching. The app combines several mini-games inside along with “interactive surprises”. Most of the activities include SpongeBob SquarePants, … Continued
Mattel launches an “everyday heroes” line of action figures
Mattel decided to pay a tribute to the “everyday heroes” – the people on the front lines during the coronavirus outbreak. This happens with new action figures. They come under the Fisher-Price brand and feature several figures under the #ThankYouHeroes … Continued
Global toy sales are up as families stay home
The global outbreak means a lot of families have to stay at home for quite some time. This also reflects on a rise in toy sales all over the world. New data from the NPD Group shows that overall the … Continued
Brace yourselves, rumors for Toy Story 5 start to gain steam
After the huge success of Toy Story 4 in the cinemas, it seemed like it was a great farewell to the beloved franchise. Or was it? Maybe it’s coming back? As you can expect, fans want more. And rumors about … Continued
Cubcoats introduced protective face masks for kids
Toys are an important companion for kids during the coronavirus outbreak and they help kids feel better and happier. Toy companies also have a big role. As wearing protective face masks is now mandatory or at the least highly recommended … Continued