Retail industry takes a major dive in April, toys also affected
The global coronavirus outbreak caused a lot of troubles not only with our health. It also disrupted the world economy and the effects start to show. In March, when the first lockdowns and store closures came, it wasn’t all that … Continued
Is the toy industry in hibernation?
If you’re following toys closely, you’ve probably noticed that there’s significantly less toy news than usual. So, this begs the question why? The last a couple of months have definitely been quite challenging for the world. It’s all because of … Continued
Nickelodeon introduces its first augmented reality app
Nickelodeon introduced its first-ever augmented reality app. It’s already launching in Australia and it’s called Do Not Touch. Yet, you will be touching. The app combines several mini-games inside along with “interactive surprises”. Most of the activities include SpongeBob SquarePants, … Continued
Mattel launches an “everyday heroes” line of action figures
Mattel decided to pay a tribute to the “everyday heroes” – the people on the front lines during the coronavirus outbreak. This happens with new action figures. They come under the Fisher-Price brand and feature several figures under the #ThankYouHeroes … Continued
Global toy sales are up as families stay home
The global outbreak means a lot of families have to stay at home for quite some time. This also reflects on a rise in toy sales all over the world. New data from the NPD Group shows that overall the … Continued
Brace yourselves, rumors for Toy Story 5 start to gain steam
After the huge success of Toy Story 4 in the cinemas, it seemed like it was a great farewell to the beloved franchise. Or was it? Maybe it’s coming back? As you can expect, fans want more. And rumors about … Continued
Cubcoats introduced protective face masks for kids
Toys are an important companion for kids during the coronavirus outbreak and they help kids feel better and happier. Toy companies also have a big role. As wearing protective face masks is now mandatory or at the least highly recommended … Continued
Warner Bros will release the latest Scooby-Doo online instead in the cinemas
The latest Scooby-Doo movie – Scoob! will skip the cinemas and will head straight to an online digital release. The reason – the global outbreak. Currently, cinemas are closed in many countries around the world. And Scoob! was supposed to … Continued
Is the toy industry on a break?
Lately it seems like there haven’t been much new toys out there. It feels like the toy industry is on a bit of a spring break. Or is it? Now, the big names are obviously still going strong. As are … Continued
Comic-Con International: San Diego was cancelled for 2020
The global virus outbreak continues to be the reason for cancelling big events. Now the Comic-Con International: San Diego is also joining that list. This is the first time in its 50-year history, that the event had to be cancelled. … Continued