“This acquisition marks another step in our evolution toward being kids’ first stop for the best new content and characters, so we’re incredibly happy to have Garfield join our growing roster of globally loved franchises and to introduce this cool cat to a new generation of fans”, Nickelodeon’s president, Brian Robbins says to ToyNews.
The company also owns the global merchandising rights. The current toy licenses will continue but we can also expect new toys in the pipeline.
There’s also a new Garfield TV series in the works. Garfield’s creator Jim Davis will also continue to work on the syndicated comic strip for the beloved cat.
“I’ve always tried to make people laugh with humour that is classic and appealing to both kids and adults. I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick. They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip”, says Jim Davis.
For now Nickelodeon keeps its Garfield cards close. What is known is that the new TV series will be an animated one. The company also owns SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blues Clues & You, the first SpongeBob spinoff in Kamp Koral, and a new animated Star Trek series.