Nickelodeon is jumping on the smart toys bandwagon. The company is teaming up with Wise Toys to launch a new range of Augmented Reality (AR) and smart toys.
The first products from the new toy range will hit the stores during Q1 of 2018. This will happen in multiple markets worldwide at the same time.
At first there will be three toy lines: Wise Pet, AR Activity Box Set and an AR coloring and activity book. Each of them will feature several of Nickelodeon’s most popular series and characters.
“These smart toys will give fans a chance to interact with their favourite Nickelodeon characters in new and exciting ways,” said Dan Frugtiniet, vice president, licensing and business development, Nickelodeon & Viacom Consumer Products to ToyNews.
The Wise Pet Collection will feature PAW Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles. It will also feature Blaze and the Monster Machines. Wise Pet is a cuddly and clever smartphone and tablet protector designed for babies and kids. It comes to life with a free app that will feature Nickelodeon content and activities in a variety of languages.
The AR coloring book and activity books will feature even more characters. Among them are Shimmer and Shine, Spongebob SquarePants. Also making the cut are Dora the Explorer, Dora and Friends, Teenage Mutant Ninja Turtles. Of course, Blaze and the Monster Machines and Nella the Princess Knight are also here.
The AR Activity Box Set will offer a variety of activities and interactive experiences. It will also feature some of the most popular characters. Most details about the box sets though remain a secret for now.
Still, both companies have quite the expectations for the new toys. “Wise Toys and Nickelodeon will present the toys of the future. The books, activity box sets and Wise Pet cuddly protectors will enhance creativity and will allow our customers to interact with their beloved characters in brand new ways”, said Yuval Gloz, CEO and co-founder of Wise Toys.