Little Live will debut this summer. One of the new lines in it will be Cozy Dozy’s Cubbles the Bear. Cubbles is a teddy bear who has over 25 sounds and reactions and will giggle when you tickle his tummy.
Another new line is the O.M.G. Pets which will feature “soft, squishy puppies”. Each of them will have over 15 reactions and the first wave of editions will feature several characters including Poodles, Beagles, German Shepherds, Huskies, Labradors and French Bulldogs.
Another line is The Rainglow Vet Unicorn. It comes with a vet set and kids can take care of a sick unicorn and check on its overall health.
Next up is the Wraptiles. “The wildest “fierce best friend” in the Little Live line up. Wrap them on your wrist with the slap-band tail and they are ready to attack. The record and playback feature lets you sound like a Wraptile”, says the release.
“As the Little Live range has grown and evolved over time, we identified the opportunity to update the logo to be in line with our brand’s product development direction and allow each product and segment to stand out to our core consumer,” said Craig Stevenson, senior creative director at Moose Toys.
So, there’s going to be quite a lot of new toys just in this one new brand. It’s shaping up to be an interesting second half of the year.