As the name suggests, it’s again focusing on the surprise aspect of the toys. MGA is banking big on the new toy line as its CEO Isaac Larian personally promotes the product.
He is the one who’s been sharing the image of himself above, sporting the new toys. The toy line is not the hair, but the 25 Pop Pets which are making the line.
Each of them has a different style and they are grouped in 4 themes. They are Grily Qs, Disco Dos, Pretty in Punks, Bed Heads. There are also several rare characters like Hair Kate, Brushly and the “ultra-rare” Pop Roller and Cali Clipper.
Each toy will come with brushable and stylable hair. There will be several hairstyles and kids will be able to modify them.
“I have never had so much fun in toy business – I finally got my afro back,” said Isaac Larian, CEO and founder of MGA Entertainment of the launch of the range. “The great MGAE creative team has done it again. This is what the toy business needs.”