Merrythought recently did an order for 1000 handcrafter ponies. Each of them sported an Fair Isle patterned jumper and they all went to Japan for DAKS’s Spirit of the Shetlands knitwear promotion, Express reports.
This is very significant and will boost our exports by 20 per cent,” Merrythought managing director Sarah Holmes said.
“DAKS has a long history of successful collaborations with Merrythought and shares common brand values,” added Paul Diamond, DAKS Simpson Group chairman.
Merrythought though faces tough competition. The company offers handmade teddy bears which are in the high end and can be expensive. Other companies offer cheaper, mass-made bears, which are enough for most people. So, Merrythought looks for additional ways to win customers.
One of the best ways is to work with big corporations which want teddy bears and stuffed animals as giveaway gifts. Big companies and brands don’t want to give out cheap things to their customers, so a high-end teddy bear which could come much cheaper when there’s a high-volume order, is a great way to do so. This is exactly what Merrythought is doing and says it’s bringing in a nice jump in production and revenues.
Plus, the company has other ideas as well. Merrythought was the company that made the special teddy bears which market the royal births of George and Charlotte. The company is already planning to do the same of the third child of the Duke and Duchess.