There are new kids on the plush block. Meet the Shimmeez which are coming in time for the holidays. They combine all the popular trends in plush right now.
The Shimmeez are coming in various sizes from medium huggables to ones that are big as pillows. They are cute and round and come covered in sequin.
This makes the Shimmeez quite the catch this year. They are basically big Pomsies with the Scruff-a-Luv style.
In total the Shimmeez come in 10 different characters. They can vary in size from 8 to 14 inches. Prices will vary from about $14.58 to $29.99 depending on the size and style.
There’s also a unicorn Shimmeez. “Unicorns are super hot right now and kids in our lab testing loved toys with tactile stimulation, so it makes sense that kids would love this as well — the sequins are so fun to play with,” explains Selina Tedesco, a toy analyst in the Good Housekeeping Institute.