The lineup features two types of toys. One is called Birthdaykins and the other – Huggaloons. The prices for the toys in Toys ‘R Us is $12.99 and $16.99 respectively.
All toys have their special digital characters that you can meet in the free BirthdayLand smartphone app. It is available on iTunes, Google Play and Amazon Apps, M-Magazine reports.
You will also get a code if you get a stuffed animal from the Huggaloons line. They are an interesting mix of soft, cuddly stuffies that also resemble baloons. There are a total of six Huggaloons toys for you to collect.
If you get the stuffies from a Toys ‘R Us store, you can also get an extra secret word to use in the app to get even more features. There is also such a word on the store’s website if you can’t get to a physical store.
Don’t be fooled by their name, the BirthdayLand toys are great to play with even when it is not your birthday. There are several fun activities to do and there is always a birthday do celebrate. The goal ofthe toys isto make everyday feel a little bit more special and all you need to do is simply play with them and their app.